I think that there should be something to encourage hoteliers to be better. Aim higher. Get those fantastic reviews. But at the moment, those hoteliers are rewarded with the chance to join the Genius programme and pay more commission and give a discount to the customer.
Er.........is it just me, or is this crazy?
Hoteliers who are really good should be rewarded with REDUCED commission and the customer should know that this 'Gold Star' rated establishment will make sure they have a fantastic stay, therefore pay full price.
It would encourage those hotels that maybe are coasting along to pull their socks up and aim for a true reward, and immediately reward those who have been earning those great reviews.
The customer would be getting a gold star guarantee of a great establishment.
BC would get more customers going to these great establishments, so more happy customers means more future bookings all round.
Everyone is happy!
If BC think they should offer discounts to their regular customers, then they should reward those customers out of their own coffers.
There is a lot of competition out there for booking sites and AirBnB is mentioned often in comments on this forum. They have clearly thought very carefully about their business model and got it right. I have only had delightful guests through AirBnB. It makes a big difference when people staying know they will be reviewed too!! Plus the commission is perfect reasonable and acceptable. BC need to be careful they don't get too big for themselves and miss the bigger picture.
They don't just need happy customers, they need happy hosts too. Or there is no business.