How does more availability help me get more bookings?

It’s no secret that having lots of availability is essential for getting more bookings. Since the audience on Booking.com ranges from spontaneous bookers to long-term planners, loading enough availability is key to being seen – and booked – by every kind of traveller.

Upload availability

Yes, it’s really that simple: loading plenty of availability – both long-term and last-minute – means you’re visible to more bookers. So, you’re way more likely to get bookings. But it’s not just that. The availability you load on Booking.com lets us market your property on channels like Google, not to mention our thousands of affiliate partner websites – from airlines to comparison websites – so we can make sure you’re seen by an even wider, more global audience. After all, you have to be seen to be booked!

“Yes, it’s really that simple: loading plenty of availability – both long-term and last-minute – means you’re visible to more bookers. So, you’re way more likely to get bookings.”

It’s no surprise that lots of travellers like to plan ahead, so you’ll pop up for these bookers if you load availability up to a year, or even 16 months in advance. You’ll appear in search results when they’re excitedly looking to book their holiday for the next year.

Availability: Our top tip

Keep your availability loaded for as long as possible. If you’re a seasonal property, load your availability for the next year before you close up for the season. Here's a guide on how to add your availability.

Get your availability guide

But then, there are times when you need to consider short-term availability. Did you know that approximately 35% of all bookings are last-minute reservations? By ‘last minute’, we mean between two and seven days prior to arrival. So, if you’re facing the prospect of certain rooms standing empty, you can count on there being demand on Booking.com. And if you want to keep it flexible, you could even go with a ‘Room decided at check-in’ option, so you can sell all left-over rooms within one room type – and hold back your more expensive rooms until the very last minute!

Big festival around the corner? A sell-out concert in your city? It’s likely we’ll ask for more availability around high-demand dates like these. Load plenty of rooms and your property will appear when bookers are searching for somewhere to lay their head after that can’t-be-missed conference, a much-anticipated football game, or during a national holiday. Keep an eye on high-demand dates in the Opportunity Centre.

Upload availability and get ready for high-demand dates

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