You can attract more bookers to your page by making sure visibility basics such as wider availability and relevant content are in place.Update your content
To get fully going and growing organically on any platform can take a little time. On Booking.com, we can give you a jump-start with some tips for quick wins.
Even if you’ve been with us for a while, checking that you’ve got the basics down ensures you’re visible to the guests most likely to choose your place – which will naturally bring in more bookings.
No conversation about boosting your visibility can start without first discussing availability. The fact is, you just won’t be seen by potential bookers if you don’t have rooms available on the dates they’re looking for.
“Even if you’ve been with us for a while, checking that you’ve got the basics down ensures you’re visible to the guests most likely to choose your place – which will naturally bring in more bookings.”
We always recommend loading rooms for at least one year ahead – you’d be surprised by the number of early birds out there who like to plan trips that far in advance! You can learn more about the importance of availability in this article.
“But I haven’t decided what my rates will be next year”, you say? Aha. Well, in your Booking.com extranet, it’s easy to copy this year’s rates over to next year – so you can buy yourself some thinking time without missing out on those potential advance bookings.
Of course, it’s important to offer a few different rate categories if you want to appeal to all kinds of bookers. Think of the options travellers might be looking for. Some people can’t be without breakfast, while others are happy to book the lowest possible rate and buy a take-away coffee.
Visibility Basics: Our top tip
Availability is the number-one way to be seen by potential guests. By loading your available rooms 12 months in advance and being flexible with restrictions, you’ll be visible to more bookers searching our website.Review your availability
If you ever feel you need help deciding your prices, you might be interested in RateIntelligence. It’s a free tool that presents data on your market demand and competitive set (i.e. properties in your area), helping you evaluate your rates, so you can adjust them to attract more guests.
Once you’ve loaded rooms and decided on your rates, it’s always smart to check a few more attention-grabbing essentials:
To be seen by more potential bookers, try to offer some flexibility in your policies. Can you allow some wiggle room in your cancellation policies and restrictions?
If you want to appeal to more potential guests, make sure your content is relevant. Think of it as a shop window, where you can showcase your best features – the right photos and information can persuade bookers to choose your place over another. In the extranet, your property page score tells you how you’re doing and how to improve your content.
Your content can also set the right expectations. By giving bookers a full and realistic impression of what their experience will be like, you won’t let them down. It doesn’t stop there, though. Remember that during the stay, you are your own content! A personal welcome message and being available for questions can really add to an experience.
In the long term, all of this will help you to get even better Guest Reviews, which influence others to book, as many people filter searches based on guest review scores. It’s also a nice, human touch to respond to every guest who takes the time to review your property, whether positive or critical.