Find out how Genius can help you increase your occupancy and secure revenue by connecting you with our most frequent bookers.Join Genius today
- What is the Genius programme?
- What can I offer Genius guests?
- The advantages of joining the Genius programme
- The benefits of joining the Genius programme
- How to become a Genius partner
- How to opt out of the Genius programme
What is the Genius programme?
Genius is an exclusive programme that brings partners closer to our most frequent bookers.
Joining Genius can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on our website.
Your property will be displayed to a select group of customers who travel more often, book further in advance, and spend more when booking.
On average, partners who join Genius increase their bookings by 18% and their revenue by 17% (even including the cost of the discount).
What can I offer Genius guests?
You can increase your visibility with these high-value guests by offering them a variety of exclusive benefits, such as:
- 10% discount on your cheapest/best selling room (mandatory)
This is the only mandatory discount required to be part of the Genius programme, and gives you a ranking boost and better visibility on our site.
- 15% discount (optional)
This extra 5% discount on the mandatory 10% discount helps you target a select group of Genius guests who have made 5 bookings or more.
- Free breakfast (optional)
This offer helps you stand out from other properties and target a select group of Genius guests.
- Special rates for guests from specific countries (optional)
This rate lets you target Genius guests from particular regions or countries by offering increased visibility in their searches only.
In addition to everything you can offer, Booking.com offers Genius guests appealing extras like a 10% discount on ground transport via Rideways.com – adding even more value to the programme.
The advantages of joining the Genius programme
By joining the Genius programme, you’ll be able to:
- offer rates and benefits exclusively to a closed user group (CUG)
- target guests that spend more – in-stay services and higher average daily rate (ADR)
- target guests from specific countries and boost your visibility in their searches
The benefits of joining the Genius programme
You’ll get a boost in our search results and a special Genius tag on our website. This increases your visibility with our most frequent bookers, Genius guests, who’ll be able to find and book your property faster and more easily.
After joining the Genius programme, on average, partners increase their bookings by 18% and their revenue by 17% (even factoring in the cost of the original discount).
Exclusive exposure to our highest-value guests
You’ll get priority visibility in the search results of Genius guests, who book more and spend more, both on in-stay services and in terms of average daily rates. That’s because even though you offer a Genius discount on your cheapest/best selling room, a significant number of Genius guests end up booking a more expensive room type.
Performance tracking with the Genius Report
You’ll get access to a dedicated Genius analytics dashboard in the extranet, which is updated in real time so you can see your return on investment at a glance. The dashboard data appears 30 days after you join the Genius programme, as this is the average time it takes for incremental bookings to show.
Block-out dates tool
You’ll be able to block 30 days a year where you don’t offer Genius rates, so you can align your pricing and availability strategies. You simply log into the extranet and select the dates.
How to become a Genius partner
Genius has already helped boost the performance of thousands of properties worldwide. To join them, your property needs to:
- be available and open-bookable on Booking.com
- have received 5 or more guest reviews
- have a review score of at least 7.5*
- be among the top 50% of performers in your city/area
- meet our pricing criteria**
* Exceptions may be made if the average review score in your city/area is lower than 7.5, and your property’s review score is higher than the average in your city/area.
** Exceptions on pricing can be made for different countries, in accordance with local regulations.
If you meet these eligibility criteria, you can sign up to Genius via the ‘Opportunities’ tab in your Booking.com extranet.
When you join the programme, you’ll automatically enable the mandatory 10% Genius discount on your cheapest or most popular room and start attracting high-value Genius guests.
Note: a Genius guest is a guest who has made at least two bookings on Booking.com (and completed those stays) in a two-year window.
How to opt out of the Genius programme
Depending on your property type, you can stop offering discounts to Genius guests by either opting out of the programme in the extranet or contacting us via the extranet ‘Inbox’ tab, so that we can then update your page.
Remember though, after opting out you won’t be eligible to join the programme again for another six months.
Want to take advantage of Genius benefits?Check your eligibility