By connecting you with our most frequent bookers, Genius can help you increase your occupancy, secure revenue and improve the guest experience.Join Genius today
Increase your earnings with loyal, reliable, high-value guests
Genius is an exclusive programme that brings partners closer to our most frequent bookers.
Joining Genius can help you get more bookings, faster. As a Genius partner, your property will get a special Genius tag, ranking boost and better visibility in search results on our website. On average, partners who join Genius increase their bookings and revenue by 15%.
But it’s not just about the quantity of bookings. With Genius, you can tap into our most loyal, reliable and high-value bookers. Genius guests travel more frequently, book further in advance, spend more and cancel less.
How to become a Genius partner
Genius has already helped boost the performance of over 240,000 properties worldwide. To join them, your property needs to be available on Booking.com, have received 5 or more guest reviews and have a review score of at least 7.5.
If you meet these eligibility criteria, you can sign up to Genius via the ‘Opportunity Centre’ in your Booking.com extranet.
Just offer Genius guests 10% off your cheapest or most popular room, and you can start enjoying those benefits.
How to opt out of the Genius programme
If you want to stop offering discounts to Genius bookers, just contact us via the ‘Inbox’ tab in your extranet and we’ll update your page.
Remember though, after opting out you won’t be eligible to join the programme again for another six months.