What is the Genius programme?

Booking Genius is the loyalty programme we offer to our most frequent bookers. These customers receive 10% off our best available rates offered by properties taking part in the programme.

If you choose to join, your property will appear higher in Genius bookers’ search results. You’ll also be tagged as ‘Genius’ across the website.

Check out some of the benefits of the Genius programme:

  • Appeal to a group of over 20 million of our most loyal bookers!
  • Genius rates are only available to registered and valuable customers, who are twice as likely to book than other users.
  • Attract more bookers and gain from increased advertising on the Booking.com website and in our customised email campaigns.
  • Guests will be aware of your commitment to value.

How can I sign up?

  1. Your property should have a guest review score of at least 7.5 (and have more than five reviews).
  2. If your property is eligible, the sign-up page for Genius will appear on your homepage when you log on to your extranet.

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