How do I get better visibility on Booking.com?

How you appear in search results is a very dynamic process that takes the millions of searches each day with their own individual needs and matches them to the best property based on their criteria. We know our customers. From family travelers, business travelers, budget travelers, or city-lovers, we cater to all and will use our knowledge to match you well for a great experience. We have more information on how ranking works on Booking.com to explain it all.

Do you want to appear higher in search results on Booking.com? Here are a few tips:

High property page score: First impressions matter, so making sure that you give bookers all the information they expect can bring more bookings since they understand what exactly is offered.

Pricing: Keep your rates competitive and attract more bookers. A recent TripAdvisor study has shown that price is a key factor in 95% of bookings. Learn more about rates in your area with RateIntelligence.

Availability: Don’t miss out on potential new bookings. By making sure you’re constantly bookable on Booking.com, you’ll help to improve your ranking. Remember to always show rates for high-demand dates. Learn why availability is important with this video.

Photos: Customers are always attracted to properties with great, high-resolution photos. You can check the size of your photos, as well as add and remove images, by checking the ‘Property’ tab in the extranet. Check out this photography guide.

Partner programmes: There are other opportunities available such as becoming a Preferred Partner  (if eligible) or using the Visibility Booster to improve ranking as well.

Growing organically: Keeping the very basics in mind is important. Read more in ‘How do I increase visibility organically?’



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