How can I become a preferred partner?

'Preferred’ is a status we award to our high-performing properties. If you generate strong demand, have low cancellation numbers, and have great guest reviews (an average score of 7 or higher), you’re eligible to join our ‘Preferred’ programme.

If your property meets these criteria, the opportunity will appear in your extranet:


Check eligibility here

Once you sign up, we’ll make sure you stand out from the competition and your property profile will also get a ‘thumbs up’ icon that’s proven to attract more visitors to your page and to get more bookings.

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