What is a ‘Secret Deal’ and how can I create one?

A great way to attract last-minute or early bookers, or to fill rooms in low season, Secret Deals are offered to specific groups of customers. These guests have created a profile on Booking.com, installed one of our apps, or have subscribed to newsletters — making up a group of more than 75 million potential bookers. These customers are on the look-out for great deals, so this is one way to make your property really stand out from the crowd.

These special offers are highlighted across the website and on our apps, as well as on our Deal Finder page.

How do I set up a Secret Deal?

1. Log on to the Extranet, select the Promotions tab and click on Add promotions.
2. Select which type of deal you’d like to set up from the following options: Basic deal, Last minute and Early booker.
3. Under Who will see this promotion? click on the Secret Deal box.
4. Fill in the remaining information relating to the minimum stay required, discount, rates, rooms and dates.
5. Click Review your promotion to see an overview.
6. Select Activate promotion and set your deal live.

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