High season is the making of any accommodation business. We’re here to help you prepare with tips on useful tools, advice from fellow partners and insights from our own experts.Check your high season availability
Learn from fellow partners
The Partner Forum (currently available in English) is a place where partners can talk to each other, ask questions, get tips and give advice. Here’s how some of your fellow partners prepare for high season:
"We start promoting our peak weeks really early in the year already to ensure the resorts are nice and full. The more people at the property, the more activities we can arrange! I'm talking game nights, live music at the pool area, bonfire nights. Our guests loves seeing a resort that is buzzing with many holiday-goers and entertainment hosts." Leandri Klopper
"Make sure that you get any preparatory work (maintenance, improvements etc) done WELL in advance. There's nothing worse than frantically chasing suppliers and tradesmen just as your guests are about to arrive." Jonathan
"For the peak seasons of May, June and July, we try to make sure all the rooms are occupied by managing our rates. If a room is left vacant, and the rest are booked, we lower the rate for that room. It’s a bit hectic to have a full house, but I think the guests prefer to have people around, and we can have bonfire nights where everyone can socialize." Meha111
"Make sure the main picture shows your best assets, regarding to the season. Showing nice weather, outdoor scene, think of what "dream" people look for within your possibilities." Willemdegeus
"Here’s what you can do to make sure you’re 100% prepared for peak season at your bed and breakfast.
1. Review your length of stay restrictions
2. Review your rates & packages
3. Don't overbook.
4. Anticipate your staffing needs.
5. Connect with your former guests.
6. Anticipate big or small events in your location.
7. Scroll down reviews & feedbacks and make mends."
Pritesh, Optmize Vacations
“We start promoting our peak weeks really early in the year to ensure we’re nice and full.” Leandri Klopper, Booking.com partner
Learn from our experts
To help you succeed in high season, we’ve gathered some advice from our teams.
Offer a variety of rates: this will help you attract different kinds of guests with varying needs. For example, business bookers tend to prefer breakfast to be included, while younger travellers want the lowest rate possible, and families appreciate flexible cancellation policies.
Update your room types: high season sees more families and groups travelling, so it’s important your room selection appeals to these travellers. Make sure you’ve added family rooms or interconnecting rooms (if you have them).
Stay in touch with guests: sending a ‘thank you’ message or offering local tips, directions and services reassures guests and can reduce cancellations. You can set up time-saving templates in the extranet or on the Pulse app.
Turn on auto-replenishment: this feature helps you to quickly fill your rooms again if you receive cancellations.
High season: our top tip
Be available, be visible. Offer as many rooms as you can on a wide range of dates, and avoid restrictions wherever possible so you appear in search results and attract more guests.
Learn (and earn) with our tools
In your Booking.com extranet, you’ll find tools to help you attract guests, save time and analyse your performance.
Early Booker deals: these special promotions can attract those early-bird planners looking for a lower price, and secure revenue for you in advance.
The extranet ‘Analytics’ tab: this feature lets you compare your property’s past and current performance so you can make changes and boost your high season bookings.
Bulk editing tool: this tool saves you time ahead of high season by letting you adjust prices and availability for set periods, all in one go. We even have a handy step-by-step visual guide for updating your availability.
Pulse: this handy app helps you manage your property on the go. You can track bookings, cancellations and guest messages from your mobile device.
Don’t get stuck behind your computer all summer. You can manage reservations and communicate with guests from your phone instead.