In 2017, around 6 million Chinese travellers made international trips to over 1,000 cities in 88 countries – all in one week. That period was ‘Golden Week’, China’s national holiday.
With Golden Week 2018 (1-8 October) fast approaching, we’ve gathered tips on how you can attract more Chinese guests and increase your revenue: from optimising your property page to offering special deals.Add your Golden Week Deal
Getting ready for Golden Week: our key tips
Offer a variety of rates: this will help you attract different kinds of guests with varying needs. For example, while younger travellers want the lowest possible rate, families appreciate flexible cancellation policies. Find out how to make rate types work for you.
Update your payment options: if you accept UnionPay credit cards, you’ll appeal hugely to travellers from China, where UnionPay is the most popular bank card provider. Update your ‘Guest payment options’.
Update your spoken languages: if you or a member of staff speaks Chinese, you’ll appeal more to Chinese guests and increase your chances of getting their bookings.
Review your ‘Languages spoken’ list.
Update your breakfast info: if you serve an Asian-style breakfast, make sure you update your extranet settings to attract more Chinese guests. Check your ‘Breakfast details’.
Update your room amenities: if you offer an electric kettle, slippers or toiletries in your rooms, make sure you’ve ticked them in the extranet – Chinese guests love these amenities. Update your ‘Room amenities’.
GOLDEN WEEK OUR TOP TIP The Golden Week Deal is a unique promotion that uses special tags to attract Chinese travellers searching for stays around Golden Week. As it’s only available for non-refundable rates, you’ll be able to secure revenue in advance.
Have you already actioned the suggestions above? Here are some extra tips to help you make the most of Golden Week:
Update your room types: this season sees more families and groups travelling, so it’s important you appeal to these travellers. Make sure you add family rooms or interconnecting rooms if you have them. Check your room type selection.
Use the bulk editing tool: this tool saves you time ahead of Golden Week by letting you adjust prices and availability for that period in one go. Read our step-by-step visual guide for updating your availability.
Turn on auto-replenishment: this feature helps you to quickly fill your rooms again if you receive cancellations. That way, you’ll maintain a high level of occupancy throughout the Golden Week period. Find out how to turn on auto-replenishment.
Get the Pulse app: this useful app helps you manage your property on the go. You can track bookings, cancellations and guest messages from your mobile device. Download Pulse now.
Stay in touch with guests: sending a ‘thank you’ message or offering directions, services or local tips before arrival reassures guests and helps reduce cancellations. Learn how to set up time-saving templates in the extranet or on the Pulse app.
Use the extranet ‘Analytics’ tab: this feature lets you compare your property’s past and current performance, so you can make changes to boost your bookings around Golden Week. Afterwards, you’ll see how much you gained compared to last year. Explore your ‘Analytics’ tab.