How to get more bookings in low season

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  • Avatar
    Akwador

    We too are running close on 100% during high season - this bell curve of income is what keeps you going in the 'off' season. As a ski resort you have a problem in that there is no reason for being there except to use you as a holiday with no ski ing intended - we have people coming to us off season because they don't like the heat of our peak season and now have regular returning guests.

    You will need to appeal to a totally different customer in off season - these will be people looking at having a break at a discount - however your discount should not be so great that you are offering accommodation, utilities, cleaning costs and wear an tear of linen and decors for what amounts to the water from a boiled egg.

    Factor in costs, add a modest extra and see what happens - if you cannot fill your rooms then take quality time off or use the time to decorate for the peak season when you are full. You may wish to adjust your peak rate to earn yourself a little extra to soften the blow for being empty off season.

  • Avatar
    Akwador

    Neil,

    Something else you might want to consider is targeting business users where the off season weather is not an issue. An example is conferences (ideal if you have a dining hall that will convert into a conference hall). Other ideas are interest groups, we have had language courses, seminars of budding authors, and hypnotherapy courses, amateur painters etc. 

    I imagine the sky is the limit. Find these groups and offer discounts on group bookings. You then get to be full out of season - groups tend to all go out together so cleaning the rooms is easier as you don't have the 'don't disturb' brigade holding up room cleaning until they wake up.

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    ahoteiby

    I am learning from you and enjoying my self with these stories till I find clients to com to my place. My property is in new Cairo, Egypt and in the heart of a well off area and near to all historic areas in Cairo and Giza such as the pyramids, the sphinx and the Egyptian musuem. Do you have customers.

  • Avatar
    Zoinks

    ahoteiby You asked how long it took to get the first client. If I am not mistaken it was one week or so after signing up with booking.com and I kept getting clients but now looking at some of the prices I charged (even though it was February) I think I was charging too little but I soon upped the prices to more realistic levels. 

    Now I have one month with no bookings at all - December - maybe it is still too early - but what do other hosts experience in December in countries where December is wet and cold?

  • Avatar
    Lodumo Guesthouse

    Hie Neil
    It's good that your are fully booked from April to October.
    Your low period could be the best time then to prepare for your busy period through small renovations.If in any case you don't need this,I agree with Eugenia on dropping your price to attract Traveller's who are on lean budget.

  • Avatar
    Angela

    @Jonathan - I am also in Australia (Victoria).  How did you go with your Prescribed Accommodation health permit when you changed to allow pets?  We are a registered food premise (so we can provide tea, coffee, milk etc to guests), under this permit we have the same rules as restaurants re animals in our rooms - none can come inside, except guide dogs.  If we decide to allow pets, we can no longer provide guests with anything they can eat - including tea/coffee/milk - how do you manage it? 

  • Avatar
    Auther1988

    create more promotion
    and deal with genius partner program
    also u can give higher committion to booking.com for helping u do avertise

  • Avatar
    M Adamopoulou

    I have joined the PPP program, the Genius program and have using booster visibility with 20% commission.

    I have made season deals with 25% off the basic prices. Have post my review award 2018 to facebook and instagram so people know that my property has been awarded.

    Hopefully things will start moving....

  • Avatar
    Aaltje B.

    If I could, Katerinka12...   Off season you can offer people different things. Invest in certain books with a special theme that reflects your area. 

    Connect with people or groups where the tourists do go in winter and make your unit a starter or finishing unit before they return home.

    We invested in double glazing, insulation and warm bedding, stacks of firewood, a high-quality fireplace and the best chimney for safe warming.

    Chlorine-free showers in an area where it is definitely not common practice to have clean water

    Communication; make sure anyone will be comfortable to ask any question. 

    Late arrival, lost the way, keep fine-tuning the how to get there route. Especially for people who don't speak your language. 

     

    I know, our prices are too cheap! 

  • Avatar
    Alice

    Hi Neil,

    Greetings from Sunny Cyprus!

    We meet the same issues during the winter season.  Summer is, of course, our high season. 

    This year was our first winter as we have just opened our business last summer 2018. 

    Although we have calculated our income as a yearly income and the summer suppose to cover for the dry season (lots of rain but dry from guests..ha..ha..). 

    I will take all the bits of advice from the above conversation and hopefully, next winter will be better. 

    Good luck to everyone !!

    Alice

  • Sure is a quiet season.  I even offered 40% discount but where are the guests?

  • Avatar
    Mashi Niwarthana

    Lowering price and giving promotions are the best things to get more bookings in low season.. :-) 

  • Avatar
    M Adamopoulou

    Lowering prices and giving promotions will probably bring guests but what kind of guests I wonder???

  • Avatar
    John

    Hi..Good morning...somebody could help? Mostly from january to april is a low season in my area...we have no reservation at all, my question is how to handle this season? 

  • Avatar
    John

    Thank you for your advise,...well..most my guest are the europien who would like to feel something as feeled by the local community,

  • Avatar
    Katerinka12

    I will join Mashi and Maria..
    Lowering prices and promotions would help. Would you mind to give us an idea on what kind of place you have? Location? Why low season?

  • Avatar
    Leandri Klopper

    Heya,

    I also suggest offering Add-ons for cheaper than usual (if that is viable). Breakfast/dinner etc.

    Last min specials work best, as your property then has to opportunity for bookings made at higher rates until nr 99. 

    Hope you get the answers you are hoping for. 

    Mashi, I would love to fly to Srilanka like right now. But that's because it's peak season and I have barely 2 rooms booked via Booking.com throughout 4 properties listed... dunno what the hell happened this year as my last year March holiday was much better.

    *le sigh* Happy Friday all. 

  • Avatar
    Sandseatravel

    Hello, My beautiful property is on Long Island New York The season during the winter months, are the best shopping, winter scenery, Just 30 minutes to New York City, where the ball fall new year and and all the best restaurant. Summertime fun lots of tours and shopping and sightseeing. A great place if you are working at the college or working on business in the city. I am offering deep discount to all host. Come visit new you.

    Also my second Property is not the entire house like New York, It only a room for two located in Sunny Florida, all is welcome st a discount price as well. Come visit Florida also.

    Ellease Ellis

  • Avatar
    Dr. Hanaa Attia

    Hi
    Thanks so much for your comment...i thought that it appears to u through booking easily..It's name is Four bedroom chalet at Marina4 with private pool and garden...😂😉 long name of course...but I wanted most advantages to appear in it....as it's wide 4 rooms having a private pool and garden...It is in the north coast of Egypt 2K from El Alamein...In private wonderful village full of trees wonderful lake all over ..and sea shore...

  • Avatar
    Dr. Hanaa Attia

    The low season in north coast of Egypt is from October to March...it is a warm winter season..

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    Jan Christian Severin

    Hi all, I have a question, how to attract guests to stay on long-term at my property in Hua Hin/Thailand ? Hua Hin has 8-9 different Golf Clubs and offer for either retired persons or persons working as freelance a lot. My property is a Beachfront condo with a wonderful tropical garden, 3 different swimming pools and direct access to the beach. Different than other locations the low and also rain season start in May up to End of October. I wish to attract more guests to come and enjoy this season of quietness at the location but also less crowd on the beach and visiting sites. Thank you for any ideas and comments.

  • Avatar
    Jan Christian Severin

    Thanks, and you think it work also for long term rentals ? I will try....

  • Avatar
    M Adamopoulou

    Yes I agree lowering prices for low season. It works!!!!

  • Avatar
    M Adamopoulou

    Villa Junona Croatia your suggestions are very helpful. Facebook and Instagram really work I also had some guests coming to me.

  • Avatar
    M Adamopoulou

    Hello! Alice here the same thing. Lots of rain but very dry of guests. My first guest is coming in the beginning of May.
    Wish you all the best.

  • Avatar
    M Adamopoulou

    We just have to wait a little more I guess... Maybe Spring will bring us some beautiful birds...

    Take care...

  • Avatar
    Katerinka12

    Hi Eugenia,

    Welcome back to the forum! I have been asking where are you and Junona Croatia... Hope everything is going well with you. How are you?

    Do you have Airbnb? As I could remember 40% discount worked well for Zsolt. I am not, however, sure how does it work for different people as some people like big discounts and some people don't (Joey).

    I would like to know what is the difference between Low price vs. High price with 40% discount. What is the performance in real life and in terms of Booking search?

    Partners, please share your experience.

  • Avatar
    Katerinka12

    Another question:

    "No fees, ever." Did anyone try Agoda Homes???

  • Avatar
    Mashi Niwarthana

    We have low season in February, March, July, August, September, October.
    So we give discounts, offering promotions.
    So some students, some couples come to our place. When i ask from them the reason for flying to srilanka in the low season, they just said that they don't like to visit in the busy period and they have wanted to stay calm and relaxing.
    So those kinds of people come li the low season.

  • Avatar
    M Adamopoulou

    Adds-on is a very smart idea Leandri.
    Wish your bookings start coming...
    Have a nice day...

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