Preferred Partner Programme

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12 comments

  • Avatar
    Leandri Klopper

    Hi there!

    I've recently also joined the Preffered Partner Programme on one of my properties because of everything that I've heard. 

    A lot of the people on this forum believes it's a Must have. Because it does boost your visibility a lot and also, guests who see the little thumbs up icon feels more at ease booking your property. It's like Booking.com is vouching for you and guests like that. 

    I hear what you're saying about how will it benefit you if everyone in your area already has it, it still benefits you. Because Booking.com spends effort to ensure you get viewed. My understanding is that you will even pop up in searches where clients wasn't specifically looking for your property but maybe for something similiar. 

    Let's see what the rest of the forum has to say, but it's a yes from me.

    Keep well!

  • Avatar
    Joey

    I agree with Leandri - I was offered the Preferred Partner Programme a few months after I joined BDC and I accepted. You said ' how would it benefit me if everyone joined' ? Look at it the other way. How would you look if you were the only one in the area not in the programme? As regards those who choose to increase their visibility by paying higher commission (I tried it for a while) - it is their choice to make less money or increase prices to compensate for the higher commission. So the Preferred Partner Programme is a no brainer if it is offered to you as it costs you nothing and can only be of benefit. 

  • Avatar
    Ccpddb

    I too think that the preferred partner program is worth it. I am curious though Joey stated that it is free?? I thought I was paying an additional 3% to be a part of it, am I not? I am now confused!

     

  • Avatar
    Joey

    Ccpddb oh Gosh, I'm sorry. Thanks cassid , I had never seen this. I am going to ask BDC right now whether this applies to me as some features of booking.com are different depending on the country. Thanks once again guys!

  • Avatar
    Lee

    I have been trying to get into Partner-program but it seems Im still far behind. I have 8.9 guest reviews but Im not sure what else needs to be done...

  • Avatar
    Joey

    Lee  from what I see from my own case apart from high reviews you need to have lots of bookings. I saw this because when I took a couple of weeks off one of my two scores fell. Meanwhile I must apologise for a mistake I made (and this goes on to show that for important questions it is better to ask BDC directly than ask here). This is what BDC told me: "Please note that the preferred partner program is what actually causes the commission to go from 15% to 18%."

  • Avatar
    Bandara Hotels & Resorts

    @Nicbritton  It depend on where is your property located and depend on how many competitor hotel you have in that area. For some area there is no need to join Preferred partner program if they have a few page of hotel list. Which if your hotel already on high traffic demand you will be on first page properly on top five hotel list anyway.

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    Aitsa Nicoline

    I agree with leandre Klopper

  • Avatar
    Lee

    Have you noticed any diffrence when joining the preffered partner program?

    I am always fully booked so I don't think it applies to me.. I guess I would put prices a bit higher if joined!

  • Avatar
    SaKats

    It is very simple why you should join. If they don't see you they won't book you. There aren't many guests who will search multiple pages back to choose their accomodation. Especially if you want early bookings.

    I joined it in July and I have seen a very big boost in reservations for this and for next year. My property immediately started showing in top 5 in my area and even showed up in searches for cities near.

    For my country Greece it needs a 20% commision, which now that I see that every other country has only +3% sounds very unfair? What's up with this discrimination?

    Anyway it is at least much better than the Genius program, which requires a full 10% discount and also from my experience, brings guests of often questionable quality. As soon as I joined I quit the Genius program immediately and never going back.

    Unfortunatly it is very difficult to stay in the preferred partner program for long if you have few rooms.

     

  • Avatar
    Lee

    SaKats- very detailed and useful information. Thank you

  • Avatar
    Aitsa Nicoline

    I fully agree, it worth it

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