A Value Deal is our way of highlighting rates that offer guests a good value. It’s based on comparative data and is completely automated – so you stand out to guests without needing to do anything extra.
When we look at the rates offered at a destination, we look at quality and price. We analyze what customers are looking for and what the competition is offering. Based on this data, we can determine whether the price you’re offering is a good value.
You’ll see these good-value rates flagged in search results on Booking.com and on your property page with a lightbulb icon – making it clear to customers that they’ve found themselves a great deal.