High season is a crucial time for all accommodation businesses. We’re here to help get you ready with tips on useful tools, advice from fellow partners, and insights from our own experts.Check your high season availability
Learn from fellow partners
The Partner Forum (currently available in English) is a place where partners can talk to each other, ask questions, get tips, and give advice. Here’s how some of your fellow partners prepare for high season:
"We start promoting our peak weeks really early in the year to ensure the resorts are nice and full. The more people at the property, the more activities we can arrange! I'm talking game nights, live music at the pool area, bonfire nights. Our guests loves seeing a resort that's buzzing with lots of vacationers and entertainment hosts." Leandri Klopper
"Make sure that you get any preparatory work (maintenance, improvements, etc.) done WELL in advance. There's nothing worse than frantically chasing suppliers and tradesmen right when your guests are about to arrive." Jonathan
"For the peak seasons of May, June, and July, we try to make sure all the rooms are occupied by managing our rates. If a room is left vacant and the rest are booked, we lower the rate for that room. It’s a bit hectic to have a full house, but I think the guests prefer to have people around, and we can have bonfire nights where everyone can socialize." Meha111
"Make sure the main picture shows your best assets with specific seasons in mind. Showing nice weather, outdoor scenery – think of what "dream" people are looking for within your possibilities." Willemdegeus
"Here’s what you can do to make sure you’re 100% prepared for peak season at your bed and breakfast.
1. Review your length of stay restrictions.
2. Review your rates & packages.
3. Don't overbook.
4. Anticipate your staffing needs.
5. Connect with your former guests.
6. Anticipate big or small events in your location.
7. Scroll down reviews & feedback and tidy up."
Pritesh, Optmize Vacations
“We start promoting our peak weeks really early in the year to ensure we’re nice and full.” Leandri Klopper, Booking.com partner
Learn from our experts
To help you succeed during high season, we gathered advice from our teams.
Offer a variety of rates: This will help you attract different kinds of guests with varying needs. For example, business bookers tend to prefer when breakfast is included, younger travelers want the lowest rate possible, and families appreciate flexible cancellation policies.
Update your room types: High season means more families and groups are traveling, so it’s important your room selection appeals to these travelers. Make sure you add family rooms or interconnecting rooms (if you have them).
Stay in touch with guests: Sending a thank you message or offering local tips, directions, and services reassures guests and can reduce cancellations. You can set up time-saving templates on the Extranet or on the Pulse app.
Turn on auto-replenishment: This feature helps you fill rooms again quickly if you get cancellations.
High season: our top tip
Be available, be visible: Offer as many rooms as you can on a wide range of dates and avoid restrictions wherever possible so you appear in search results and attract more guests.
Learn (and earn) with our tools
On your Booking.com Extranet, you’ll find tools to help you attract guests, save time, and analyze your performance.
Early Booker deals: These special promotions can attract those early-bird planners looking for a lower price and secure revenue for you in advance.
The Extranet Analytics tab: This feature lets you compare your property’s past and current performance so you can make changes and boost your high season bookings.
Bulk editing tool: This tool saves you time ahead of high season by letting you adjust prices and availability for set periods – all at once. We even have a handy step-by-step visual guide for updating your availability.
Pulse: This useful app lets you manage your property on the go. You can track bookings, cancellations, and guest messages from your mobile device.
Don’t get stuck behind your computer all summer – manage reservations and communicate with guests from your phone instead.