What’s the best way to prepare for peak season? Here’s what Booking.com Partner Forum member Sergiu had to say:
I currently own three apartments and can't say I have a very different strategy regarding the peak season. Usually, my rating and reviews speak for themselves. I always try to give my guest the maximum information through videos, guidebooks and info about events happening during their stay.
To make sure the month is full, I start lowering prices by €5 per night within two weeks of the empty dates. I don't use the Promotions menu because, to be honest, I haven't gotten very good results. I found it more efficient to simply lower the prices from the Calendar menu. The feedback I got was better than with Promotions. It would be interesting to get some statistics on the Promotions thing just to see the reach/impressions and so on.
Looking forward to what others have to share!