In 2017, around 6 million Chinese travelers made international trips to over 1,000 cities in 88 countries – in just one week! That period was "Golden Week" – China’s national holiday.
With Golden Week 2018 (October 1-8) fast approaching, we’ve put together some tips on how you can attract more Chinese guests and increase your revenue – from optimizing your property page to offering special deals.Add your Golden Week Deal
Getting ready for Golden Week: Our key tips
Offer a variety of rates: This will help you attract different kinds of guests with different needs. For example, while young travelers want the lowest possible rate, families appreciate flexible cancellation policies. Find out how to make rate types work for you.
Update your payment options: If you accept UnionPay credit cards, you’ll be much more appealing to travelers from China, where UnionPay is the most popular bank card provider. Update your Guest Payment Options.
Update your spoken languages: If you or a member of your staff speak Chinese, you’ll appeal more to Chinese guests and increase your chances of getting bookings.
Review your Languages spoken list.
Update your breakfast info: If you serve an Asian-style breakfast, make sure you update your Extranet settings. Check your Breakfast Details.
Update your room amenities: if you offer an electric kettle, slippers or toiletries in your rooms, make sure you check them off on the Extranet – Chinese guests love these amenities. Update your Room Amenities.
GOLDEN WEEK: OUR TOP TIP The Golden Week Deal is a unique promotion that uses special tags to attract Chinese travelers searching for a place to stay around Golden Week. Because it’s only available for non-refundable rates, you’ll be able to secure revenue in advance.
Have you already actioned the suggestions above? Here are some extra tips to help you make the most of Golden Week:
Update your room types: More families and groups travel this season, so it’s important you appeal to these travelers. Make sure you add family rooms or interconnecting rooms if you have them. Check your room type selection.
Use the bulk editing tool: This tool saves you time ahead of Golden Week by letting you adjust prices and availability for that period at the same time. Read our step-by-step visual guide for updating your availability.
Turn on auto-replenishment: This feature helps you to quickly fill your rooms again if you receive cancellations. That way, you’ll maintain a high level of occupancy throughout the Golden Week period. Find out how to turn on auto-replenishment.
Get the Pulse app: This useful app helps you manage your property on the go. You can track bookings, cancellations, and guest messages from your mobile device. Download Pulse now.
Stay in touch with guests: Sending a thank you message or offering directions, services or local tips before arrival reassures guests and helps reduce cancellations. Learn how to set up time-saving templates on the Extranet or on the Pulse app.
Use the Extranet Analytics tab: This feature lets you compare your property’s past and current performance so you can make changes to boost your bookings around Golden Week. Afterwards, you’ll see how much you gained compared to last year. Explore your Analytics tab.