To build a diverse pricing strategy, you need to use 3 components: rate plans, targeted rates, and promotions. On Booking.com you can combine (or "stack") these in different ways.
We created a useful overview to show which components you can stack together and which ones only allow one discount:
Here’s how it works:
- Rate plans are permanent and visible to all guests. When you offer further discounts, they get applied to your rate plans.
- Targeted rates offer a discount to specific types of guests and can be temporary or permanent, depending on your business goals. Discounts for some targeted rates also stack together, e.g. Genius discounts can be stacked with Country Rate discounts.
- Promotions are temporary and offer a discount to either specific types of guests or all eligible guests. If you have multiple active promotions and a guest is eligible for more than one, the promotion with the highest discount will be offered.
- Certain targeted rates and promotions can also be combined, so you can offer a cumulative discount to eligible guests.
See the overview above to check which components stack together, or check out these examples:
I offer a flexible rate plan and a non-refundable rate plan to guests. I also activated a Last-minute Deal. How will the Last-minute Deal's discount be applied?
The discount for the Last-minute Deal will be applied to all your rate plans and visible to all eligible guests.
I offer a flexible rate plan to guests. I’m also a Genius partner and have activated a Public Country Rate. Which discount will be offered to guests?
The standard Genius discount (10%) will only be offered to eligible Genius guests, and the Public Country Rate will be offered to guests from the country you targeted. If a guest is eligible for both, they’ll receive both since these discounts stack together.
I offer a non-refundable rate plan to guests. I also activated a Genius Country Rate and an Early Booker Deal. Which discount will be offered to guests?
The Genius Country Rate will only be offered to Genius guests from the country you targeted. Guests from other countries will only be offered the Early Booker discount, as long as they book within the window. If a guest is eligible for both, they’ll receive both since these discounts stack together.
Want to save your own copy of the Pricing stack overview for future reference?