Further differentiating my premium property in a sea of budget ones

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    Leandri Klopper

    Hey Classetter ,

    You are in a difficult situation my friend, but not a hopeless one.

    We have found that Word of Mouth is the best way to get things done. Make sure you have Facebook and that you use words such as "Quality". Perhaps run a special or two, people love talking about competitions they won and how the prize was. 

    In regards to your actual profile on Booking.com, I'm not sure there is much that can be done differently other than not bringing your prices down until it is completely necessary. People who want quality, don't mind paying more for it. Perhaps your normal rate (which is higher than the rest) will make you stand out, and standing out is good publicity.

    Hoping more partners will join in, this is a stunner.

    Keep well and best of luck!

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