There are various reasons why reservations are canceled, but we will introduce some of the ingenuity that can be done to reduce the cancellation rate.Confirm your cancellation rate
To many of the reasons the guest canceled the reservation, the accommodation did not respond to inquiries after reservation, or the accommodation facility answered late. In order to respond quickly to inquiries from guests, let's take advantage of automatic reply messages, customizable fixed form sentences, automatic sending functions etc. These settings can be done from the " Message function setting " on the administration screen .
In addition, to respond promptly to inquiries from guests, regardless of location, the message function of accommodation management application "Pulse" is recommended. Please confirm the point when sending a message to the guest in this article .
Also supports mobile users
The cancellation rate tends to be low for subscribers from mobile terminals. Let's create attractive room types for mobile users such as " Last reserved and no credit card information required ", " No credit card information required for domestic bookings ", " No need to enter address " .
Add available payment method
By adding a payment method (such as PayPal) that guests can select at time of reservation, you can lower the cancellation rate and increase the booking conversion rate. For various payment methods, please refer to this article .
Enable last minute reservation
The cancellation rate tends to be low in the last reservation. Respond to the demand of the last reservation and let's try to increase the number of sales further. For information on how to add inventory, please refer to this article .
Review setting of minimum staying days
Guests who stay fewer days tend to have lower cancellation rates. You can import these guests by preparing rooms that do not have minimum staying days. For information on how to change restriction settings, please refer to this article .
Set up non-refundable price plan
By setting up a non-refundable rate plan, we can expect reductions in cancellation rate and payment securing. Because the fee is prepayment, you can receive payment definitely even when guests cancel or change reservation or in case of no-show.
However, by setting a fee that can not be refunded, the total reservation number may be reduced, so be careful about that point. By offering both a refundable plan and a non-refundable plan, you can attract both cost-conscious users and flexibility-focused users.
Review cancellation policy
Strict cancellation policies may also lead to a reduction in the cancellation rate. For example, by shortening the free cancellation period, it is possible to secure a sufficient period to resell even if cancellation should happen, in order to avoid opportunity loss.
However, careful attention is needed on that point because the reservation number of the whole may be reduced by strict cancellation policy.
For information on how to change the cancellation policy, please refer to this article .