To get guests to book your property, you first need to grab their attention with an attractive property page.
Your photos play a key role in this process. In this guide, we’ll explain how to take stunning pictures that’ll make your home or apartment irresistible to bookers.
For more tips, check out our step-by-step visual guide.
Why take photos?
Good property photography can capture beautiful, well-lit and realistic photos of your place.
Your photos should show all the main rooms and features – along with specific details – that will captivate and inspire travellers.
To be effectively displayed on different digital platforms, your photos need to be of consistently high quality and high resolution.
Your photography should:
- Take travellers on a visual journey through your home
- Reflect the ambiance and energy of your place
- Emphasise the culture and history of your property
- Show the kind of experience travellers can expect during their stay
What to photograph.
Be sure to photograph all rooms in your property. To show off every space, take photos of each room from a variety of different angles:
- View from one corner, showcasing the whole room
- View from a different corner
- Unique room features/facilities
Take a minimum of 4 photos for each room and at least 1 photo of your bathroom/toilet.
Additional features to photograph may include:
- Interesting architectural or design features
- Swimming pool
Your photos should present your property realistically and highlight its best features.
All photos must be consistently clear, bright and flattering, so prepare and tidy all rooms before taking any photos.
Your bedroom(s) should have:
- Curtains open so views are visible
- Ambient lighting and lamps turned on
- Freshly made beds
- Tidy surfaces
- Spotless carpets and flooring
- No laundry showing
- No wires and cables visible
Your bathroom(s) should have:
- Ambient lights turned on
- Clean mirrors
- Spotless shower/bathtub
- Shower curtains open
- Toilet lid closed
- No tissues, toilet paper or bins in shot
When booking accommodation, travellers expect to see a clear and realistic representation of your property and its location.
Guests need to know exactly what the property looks like on arrival, so you should take photos of the exterior that show:
- The property’s entrance
- The building’s facade in the context of the street
Try to avoid including road signs, parked cars and passers-by in your photos.
- Use a digital camera (the latest smartphones also have good cameras).
- Shoot landscape (horizontal) images only – these look best on Booking.com.
- Photos must have a high resolution: at least 2048 x 1080 pixels but preferably 4000 x 3000 pixels (the maximum uploadable file size for a single photo is 19MB).
- Take a minimum of 10 photos.
- Take pictures from a height of 100-160cm (3-5ft). This maintains consistency across images and feels neutral from the viewer’s perspective.
- Shoot from room corners to add perspective and depth to your images.
- Try to capture as much of each space as possible in your photos.
Things to avoid.
✘ Photos of guests
✘ Photos of logos, awards or contact details
✘ Reflections of yourself, the camera or other people in mirrors and windows
✘ Photos with TVs turned on
✘ Fisheye lense photos
✘ Overly dark (underexposed) or bright (overexposed) photos
✘ Black-and-white photos
✘ Photo collages
✘ Watermarks or illustrations in photos
Once you've taken photos of everything you need, find out how to add them to your property page.