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Hello,
We are renting apartment for second season. I heard from the other guests that Genius program is perfect opportunity to get a lot of reservations. But I don't have enough experience and knowledge about this opportunity. I know that in Genius program you have to offer 10% off on reservation price. Does anyone know what are the good or best sides in that type of business? Any idea or advice will be helpful.
Thanks a lot with the help, advices and suugestions.
Robert
40 comentários
It sure is a good feature (to acumulate more bookings specially in low season, and to be more competitve comparing to other properties who doesn't use this program).
Good side is also that you can disable this program for up to one month so you don't have to offer 10% discount in July/August when the demand is high.
Good side is that Genious guest are solid guests.. meaning less cancelations and "0" no shows.
Hi Pibomarco,
Thanks, but many thanks for your comment! You say to me a lot of interesting facts which is also very useful! I heard a lot about Genius guests. I think for us the most important fact is that they spent more than ordinary guests and that they have less cancellations and, most important, 0 or no shows.
Thanks a lot for comment which is very useful and helpful!
Best regards,
Robert
On the whole it is beneficial and you automatically receive a summary that lets you know how much extra trade you've attracted because of it and how much money you've discounted to achieve it.
Therefore, at a glance, you can see whether the programme is working in your favour or not.
Be sure to remember that any promotion you create will have the Genius discount applied as well.
In our experience, Genius program did not increase much QUANTITY of guests, but did QUALITY.
We noticed that genius guests behave differently. They usually introduce themselves in few words, inform us about the arrival time, stay longer, and most important - rarely cancel! I don't know what criteria guests need to fulfill to achieve (and retain) genius status, but I suppose that number of cancellations/noshows is taking into consideration.
On the other side, Preferred partner program increase number of bookings (both genius and ordinary), because it has impact on rank and visibility.
In any case, we found Genius program useful. It's worth giving discount since you get guests who most probably will stay.
I had tried the Genius programme for most of this year and noticed they tended to be the ones that cancelled. I also noticed that they often didn't realise they were Genius members and were entitled to a 10% discount, so I was losing valuable income unncessarily. So I have pulled out of the programme, certainly for the rest of the high season and will review it again from October. Since pulling out of the Genius programme I have continued to receive bookings and at my higher, normal rate. Phew!
Hi all,
I'm a little late to the party.
What if you are part of the Preferred Partner programme and now they are offering Genius as well? Is it worth it? I think I will go for it considering you can disable it (very useful info thanks), but I want to know how many of you have both activated and think it's amazing?
Thanks!
I think once you pull out of genious, you can't rejoin that quickly... up to 6 - 12 months to be able to join genious again? Don't remember exactly.
I would probably love to join preffered programme, but I am not eligable, because I don't acumulate enough bookings over BC. I get many direct bookings, AirBnB etc..
All of you asking for preffered programe, is your sales performance 70%+?
If I would be in preffered program I would defenitly increase my rates lil' bit. Regarding the genious programme no complaints here. I will keep using it. :)
We joined the preferred program to be more visible, at top of the page and you pay more commission to BC and it's worth that contribution. It is ideal when your property and services are of very good quality and this really helps to influence clients' choice. This is not a definite status and you have to maintain a level to remain in this program. Booking.Com has an assessment period and they can remove you from there if you do not perform (one of the criteria is the revenue generated and therefore the amount of their commission).
The genius program is more an incentive for the client. You grant 10% discount on your best seller unit type and clients benefit of some advantages under conditions. You may extend this to your other rates or unit type. They are targeted by the secret deals that you can set as promotion.
Both plans have contributed to increase activity and 'Genius' status is not necessarily the most reliable type of client you will have. They also make fake reservations without guarantee (invalid credit card), no-shows, and multiple units reserved for same period just for fun as they know they have nothing to pay and payment cannot be processed with the information or status of credit card provided. Genius is not that 'clean' and they are allowed to keep that status no matter what they do on Booking.Com. The way this status is awarded is opaque. The facilities offered by BC to prospective visitors consequently increase activity but also higher cancellation rate, fake reservations and no-shows without compensation.
Going great for us. We have around 60% of Booking reservations from Genius guests and are in the top 20 best-selling hotels in our city.
But be careful in regards to protecting your direct rates. Genius discounts will accumulate with ALL promotions and will affect ALL rate plans that you have or create. The genius discount will apply at minimum to your lowest room type.
If you want to be "fair" to some other partners, carefully calculate that if you for example give Expedia 10% additional Members discount on to a 20% promotion, the Members promotion will be 30%. Therefore to create an equal Members Promotion on Expedia you would set the discount for the Members Promotion to 28% and the Public Promotion to 20%, as the Genius price would be €100 - 20% promotion - 10% genius = €72. Easy mistake is to give Expedia a €70 promotional sell rate by clicking the standard options ;).
If you already offer a 10% direct reservation bonus or something similar, and you want to increase your volume of Booking reservations, it's a very good possibility when combined with lifting your BAR rates a little in my opinion... but there's basically no going back after you go Genius... and your competitors may follow you!
pibomarco I feel that I have to disagree with you regarding the ' qaulity' of Genius guests. I am signed in to the program and reading the small ptint I found out that ANYONE can apply to become a genius guest. Moreover even though BDC tells me that some 70% of my guests are genius guests ( I have not bothered to try counting), they are as likely to misbehave and leave unfair reviews as anybody else. I was impressed some time ago by two young men who looked as if they were of middle Eastern ethnicity who kept addressing me as Sir ( i thought that they were taking the mickey) and were so well behaved and they left the room in such a clean state that I was amazed. They were not Genius guests.
Joey, I agree, we are taking Genius, with 10% discount, but its less than 30%, we most get full price...most of my visitor are retired people who like relax, good Wine, good fod and be spoiled..
But I have to say, We have many single traveler for business, and this people are almost always Genius visitor,
I do not give any other discount, but I give quality for money...
Have a nice day
Lucy
Ofcourse ANYONE can apply, but I beleive one who makes a booking once per year or two years will not be eligable for genious status? As in a shoping store, you have to spend some amount of money per year to be eligable for a free shipping for the whole year.
Defenitly genious bookers will bring more to business during the off season. They will mostly choose an accomodation where they get 10% discount. In off season competition is bigger.
A lot of genious bookers are also from saudi, israel.. because they travel a lot. I think there is no surprise if a genious booker leaves also a negative review or will be sloppy etc.. We don't go case by case but statisticly overall they are more solid guests comparing to those who aren't. And I wasn't talking about them not writing a negative review but i wrote that is less likely for them to cancel the booking or not showing up.
I offered 10% to genious bookers but also increased my rates a little bit at the same time.
pibomarco I'd like to pick on one point of what you wrote - that you offer discounts to Genius guests (same as I do) but then you increase the overall price slightly. I do exactly the same thing. Moreover I do it with all these ' offers' that BDC tells us will boost our property performance. Of course it would be hard to do an experiment and see if what we are doing is really working or not.
Hi Torrdarach
I need to say to you, the 15% is the price you pay in Cost to run the Bed and Breakfast, I feel Booking.com do a exceptional job, friendly, helpful and a very concept, website is good, very proffecionel for our customer and for the owner of the Bed and Breakfast, ........forget the 15%.
After you can work with the Special offer depend to the high season, your mood and what you want.
But I have to say, giving a discount do not always give more profit, get a high rating, sell top quality, and spoil your visitor, this make a good businiss and lots of fun for you.
Good luck
Lucy
Le Balcon des Jasses,; FRANCE
Since I am on Booking.com for 10 years, I see the benefits of genious. I don't use other promotions (Opportunities) though, because I'm too lazy for that. I am leaning towards getting more direct bookings from my website where I offer at least 10 - 15% lower rates and better conditions (flexible cancelation policy, check-out 11.00am instead 10.30am, city tax included ect..).
Genious bookers will most likely never book directly or via other online travel agency. They also have to maintain their G status I beleive.
Discount or quality or a "little" extra.......
Im NOT selling Discount.
But I give some extra ass Hotel do not offer.
When visitor check out always two bottle of mineral water.
Always a welcome drink, and a little talk.
Always offer Coffé to peoples Thermos...
My husband clean peoples windscreen on there car...
Washing machine, and iron free...
Make it to a Home away from Home.....
Give info about your area, its free from Tourist office or Hotel d' Ville..
It cost almost nothing, but it make a huge difference.....and you get a good mark, and............u do not need to give Discount to get visitor...
Now I run Le Balcon des Jasses in 17 years, and Im fully booked almost every day, and I love it..
But Im looking forward to November, closed one month..
Take good care, enjoy your kind Visitor.
Lucy
Near the reception we have a "bowl" of cookies with a sign "welcome cookie".
In the rooms we have a welcome drink - two small bottles (mineral water with and without gas).
At the check-out we give them small milka chocolate (nice boost up and they leave with a big smile).
I have a selfservice bar based on trust (guest takes the drink from the fridge/bar, makes a coffe, tea.. writes it on the list and I put it on the invoice on the time of check-out.) and functions great.
I give guest space and a feel like at home kind of thing.. I am avoiding to socialize with guests. so I have to compesate somehow hehe.
Info Please change your name / nickname as it can become confusing if you use ' Info'. What you said re the preferred partner programm is not quite right. You do not choose to join it and it does not affect commmission but if is supposed o make you more visible. The program is something that BDC ' put you in' if they see that you are doing very well. What does very well mean? I found out that all it means is not how much money I am making (and therefore how much money BDC are getting) but the number of bookings. I was put in the program because in my first few months I was fully booked but because in June I had to take a few weeks off BDC told me that my preferred partner status is threatened. Now it is rising again.
However BDC have a visibility booster where you pay them more commission - let's say 22% and your listing appears further up in searches. I tried it for a while and it works. But it depends o how you look at it - you pay BDC 22%, then get a Genius guest who gets an extra 10% off.... and what are you left with?
Leandri Klopper I use both the Genius Program and BDC put me in the preferred partner program without my asking and they told me it is a good thing. BDC gives me feedback on how many of my guests are Genius guests and it is like 70%. Some of them - around 10% - do not claim the discount.
I am also very confused about the Genius concept - why are we as a vendor/service provider expected to provide a discounted rate to a loyal customer of Booking.com? makes absolutely no sense to me! If it was one of my return customers, I would say Hell Yeah! Granted, Booking has increased my occupancy level exponentially,
I have been in business for 11 years and for the past 8 have had no problem filling my rooms. Whether it is increased visibility through BDC or Google, if anyone should google B & B in my area, I am at the top of the list. I don't need to offer a 10% discount to Bookings loyal customers! I recognize that it is part of the cost of doing business, but if BDC wants to recognize the Genius, then they should be giving US a break, not vicey-versy! Sure sure I can increase my prices to cover the increased cost, but inevitably, I pay a higher commission to BDC and higher GST to the gov't Near as I can see it is a lose lose. The only one gaining anything is Booking!
Sorry I will just stay with the system I have, and offer in house discounts if I feel generous.
Pibomarco. I'm sure I read it somewhere but I was signed in as a guest. Sorry can't seem to find it now and when I cannot offer a link I apologise. But look at what this guy wrote:
https://www.vitavonni.de/blog/201802/2018020901-booking.com-genius-nonsense.html
He might be telling the truth or lying of course as I never take anything I read as the gospel truth.
I don’t want to debate about that the genius program is useful or not, but.... Yesterday morning I quit from the program and from that moment my accommodation is gone from the search results list. I have been fighting with Booking.com since yesterday to do something. My apartment’s review score is almost the highest (9,6) at the destination. I don’t know what has happened maybe is it a kind of punishment for I quit.... The whole Booking platform is a joke....
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