Its difficult when other local hotels give themselves fake gradings that are better than your official one !!
In the UK you can either self-assess your property or be "officially" inspected by a Visit England (and others) Assessor ,the latter will require membership to VE etc, and a yearly inspection when EVERYTHING is checked including your public liability insurance that again costs money
So over 75% of places in the UK self assess as it can save £1000's
BUT HOW DO THEU KNOW HOW MANY STARS TO GIVE THEMSELVES ????????????????- UNLESS YOU ARE AN iNSPECTOR AT BEST ITS AN OPINION AND NOT FACT
In our area suddenly,a number of places have upped their grading to 5 Stars- some of these had been official 3 stars but left VE and suddenly on Booking.com BECAME 5 STAR RATED !!!!!!
Since this happened-we have an officical s star rating-our bookings have gone down and the fake 5* hotels nearby are getting more bookings
Nothing wrong with self assessing yourself-whatever rating you give yourself - BUT WHY DOES BOOKING.COM ALLOW MISLEADING FAKE RATINGS ??????….. commission -money-- money--money...……..