Since launching the forum, we have seen lots of discussions and ideas around anonymous reviews. Especially reviews left without a comment.
Based on privacy laws, we are legally obliged to allow the customers to be anonymous, but we definitely see that reviews without comments makes the reviews less (or not at all) actionable for you. We have therefore started making changes to try to discourage guests from being anonymous and leaving no comment.
Since December, through different initiatives, we have decreased the average percentage of anonymous reviews by 63% and anonymous reviews with no comment by around 70%.
Here’s what else we are doing:
- We are testing with asking the customers to keep anonymity on the website, but still share their info with the property they stayed with
- We are working on experimenting with more ways to encourage customers to provide more useful information in their reviews
Still have questions? Comment below, and we will share your questions and thoughts with our Guest reviews team.