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promotions
I offer the genius discount, but would like to run a promotion during May & June which is our winter months. If I offer a 15% discount am I right that this is the discount that all guest will get as it is higher than the 10% genius discount? or would a genius get 25%
Correct, A Genius will get 25% in that case.
I have removed my property from the program as it's just plain ***. They give discounts to everyone, nothing special about those Genius guests and they have so many expectations because they have a badge that anyone can get for having 2 bookings on BDC's website. That's not a condition, that's just BDC forcing us to lose money.
I'm out.
Zsolt - www.thuild.com
Thanks we are new to this - lots of our guest are Genius bit worried our bookings will drop if we op out.
Mandy, those same guests will book properties that aren't with Genius. It's just a tag that nobody cares about. The final price is the thing that matters, but if it hurts your bottom line, then don't do it! Don't offer too much discount.
Zsolt thanks for your input. Although I am a newbie I very well understand that Genius is just one of the marketing tricks and it doesnt really help us. For the time being I have also join in but I dont know if it is worth it.
Too much discount!!!
I think it also depends how much accommodation is in your area - we have a lot in St Lucia my understanding is that by being in genius you will also appear higher up the listing?
The main reason I have joined Genius Program is so my listing can show up higher and to special group of guests..